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If you follow the news on social networks, you will know that the Billionaire Elon Musk bought Twitter for the modest sum of 44 billion US dollars. An astronomical sum that it intends to monetize by various means, carrying out enormous transformation projects in the social network according to documents intended for investors. explanations.
Twitter: Elon Musk wants to blow up the social network
We explained it to you in a previous article that you can find right here, but Elon Musk did not advance the 44 billion dollars necessary to buy Twitter alone. Indeed, benefited from the help of investors for this. In the detail sent to the authorities in charge of validating or ratifying the takeover of the social network by the billionaire, we were thus able to know that he had personally advanced 21 billion from his pocket, but that 7,139 million come from other investors, such as Larry Ellison (founder of Oracle), Qatar Holding LLC or the Saudi prince Al-Walid Ben-Talal.
In the report for investors published by the New York Times, we can read that Elon Musk has really disproportionate ambitions regarding the social network. Currently, the network had made a profit of around $5 billion, up from $1.9 billion in 2019. According to this report, Elon Musk plans to drastically increase this figure, with annual sales of 26.4 billion dollars (24.98 billion euros) until 2028 and up to 9.4 billion dollars in cash flows.. We are far from the promises of non-profitability advanced in early April by the billionaire. The task seems pharaonic, especially when it is known that the social network does not particularly stand out for its profitability model. Between 2015 and 2020, Twitter has done many guard operations to limit losses. Closing several of its subsidiaries, including Wine and lay off more than 1,000 employees.
How to monetize Twitter?
Behind the protective facade of this space of free expression, Elon Musk has a lot to do if he wants to keep his promises. But are mainly used to reassure investors, so that they also lend themselves to the game of the Dantesque ambitions of the businessman. We already knew that he wanted to free the Twitter algorithm so that everyone was sure of what was happening on the network. but to do thiswill be forced to modify the policy of 90% of the income of the site via advertising. In the report he explains that he wants to move to an equal proportion between subscription and advertising, with 45%/45%. You may not know that Twitter has a paid subscription service called Twitter Blueand this is normal. The service is currently not available in France, but only in the United States, Canada, New Zealand and Australia..
But that is not all. Elon Musk plans to increase the number of employees working at Twitter from 7,500 today to 11,100 by 2025. Where Twitter has already been forced to lay off in the recent past and where employees are not very calm about living under the control of this new boss, it is difficult to see how the richest man in the world will be able to do the social network and achieve these goals. The ones that have the most to lose are the other companies of Elon Musk, such as Tesla, which already lost 10% of its shares when the takeover bid was announced.. The Canadian will have to demonstrate that its economic model is effective if it wants to achieve its objectives and reassure the shareholders of all its subsidiaries. And for the moment, the task promises to be difficult.
