Buy organic products: quickly discover the cheapest sites.

Buy organic products: quickly discover the cheapest sites.

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La Fourche, an organic online store that sells organic products through a community of members, is far ahead of its competitors, according to the new DISTRI PRIX Bio index.

But this DISTRI PRIX is now accompanied by another index:

The DISTRI PRIX Bio, which launches its first edition for the month of May (on prices compared from April 1 to 30). If thirteen retail giants are compared in the global index, seven are compared for organic products.

But this DISTRI PRIX is now accompanied by another index:

And the result is clear. La Fourchette, an online organic produce site, is 16% cheaper than the average, says Olivier Dauvers.

It confirms its motto the best organic products at low prices. However, you have to take into account the annual fee of €59.90 because the site works with a community of members. Behind, the Green Weez site (which belongs to Carrefour) is at eleven points while Satoriz and Les Comptoirs de la bio are at fourteen points.

a precise process

Prices are then higher in stores that are even better known to the general public, such as Biocoop (+16), L’Eau Vive (+17) and especially Naturalia, which is in the rear with almost thirty points. To achieve this classification, the DISTRI PRIX Bio index is based on the principle of the average price index per product. All products of the same brand are compared.

Then, for each of the products selected in the first step, the average market price is calculated, a price weighted by the number of drive-thru outlets that carry the product. This gives an average market price for each outlet and each product.

It only remains to establish the index of the point of sale by taking the average of the previously calculated indices, and thus we obtain the final index of the store. In total, 1,400 products were compared for La Fourchette, almost 3,700 for Green Weez and 2,700 for Satoriz. In last place in this ranking, Naturalia saw 2,592 of its products studied.

Why the French buy less organic products in supermarkets

If until now we were talking about a slowdown, now the figures are clear: it is indeed a drop.

In supermarkets and hypermarkets (GMS), sales of organic consumer products* fell by 1.3% in the first ten months of the year, that is, from January to October 2021, according to Nielsen figures published by the specialized site Linéaires.

A bad behavior for a market accustomed to growth of one or even two digits in recent years. In the period, the sale of non-organic food products increased by 0.3%. In comparison, sales of organic products from January to October 2020 increased by 15.2%. A real slap in the face.

So why have the French consumed less organic produce when shopping in supermarkets in recent months? The first explanation is the saturation of the market: now, 98% of French households are buyers of organic products. This figure was only 93% in 2018, but has stabilized since 2020. The organic market is no longer attracting as many new consumers as before, which logically slows its growth.

Another downward indicator is the frequency of purchase, that is, the number of times a year that organic products are purchased at the checkout: it is 28 times a year on average according to Nielsen figures.

And it’s not increasing at all. In recent years, this indicator has gained 2-3 points per year.

If consumption is declining, the diversity of supply also has something to do with it. Until April 2020, the assortment, that is, the number of organic products offered in stores, increased on average by around 20%. In October 2021, its growth slowed to just +2.5%. Therefore, fewer new products are offered, which creates fewer new buying opportunities in the store.

Due to this combination of factors, the weight of organic products in the purchases of French consumers is reduced by 0.1 point for the first time. Now it represents 5.1% of sales. This trend is stronger among the most modest households: – 0.1 point and only 3.1% of sales.

By contrast, wealthier households continue to consume more organic products. The latter accounted for 7.4% of their purchases and increased +0.4 points.

This trend should be confirmed in the coming months with an increase in food prices.

These are frequently consumed products, such as groceries, dairy products, fresh products, liquids, cleaning and hygiene products.

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