Google wants to convince Apple to make messages compatible

RCS is the successor to the current SMS and MMS standards and is said to improve compatibility between Apple’s iMessage and Google’s range of messaging services. Interestingly, Google is now launching an advertising campaign designed to pressure Apple to support the RCS standard in iMessage. With the hashtag #GetTheMessage, the tech giant hopes that users will express their discontent to Apple.

green and blue bubbles

But what are we really talking about? In its simplest and most recognizable form: the color of the phylacteries (bubbles). iMessage, the most popular messaging service in the United States, uses Apple’s protocol to send messages between multiple iPhones, with all the necessary encryption, video support, etc. When an iPhone receives a message from an Android device, it falls back to SMS and MMS, an older standard characterized by less functionality. These messages also end up in the dreaded ‘green’ bubble instead of the blue one found by default in iOS, a sign of a lower status for people who care about that sort of thing.

Google has been trying for quite some time to convince Apple to adopt the RCS protocol for cross-platform messaging. According to the tech giant, this would solve a bunch of compatibility issues. Google itself has created extensions to the RCS standard, which support many of the features that iMessage already has.

Desperate

However, it seems unlikely that Apple will be impressed by the campaign in question. An important part of their business model is certainly based on smooth communication, but only within the Apple ecosystem. The current situation can subtly build user loyalty to your own brand, because iMessage seamlessly communicates with all other iPhone users, but not with Android.

However, it should be added here that in the United States, iMessage is simply number one in the messaging market as well. In Europe, it’s more like WhatsApp. In reality, Google is not a leader anywhere because the company owns a wide range of messaging and video services. Since the advent of iMessage, he has edited thirteen which he later whittled down to six. The idea that Google is now trying to lecture Apple on interoperability and standards therefore seems a bit desperate. Google has much more to gain than Apple.

RCS is the successor to the current SMS and MMS standards and is said to improve compatibility between Apple’s iMessage and Google’s range of messaging services. Interestingly, Google is now launching an advertising campaign designed to pressure Apple to support the RCS standard in iMessage. With the hashtag #GetTheMessage, the tech giant hopes users can express their discontent with Apple, but what are we really talking about? In its simplest and most recognizable form: the color of the phylacteries (bubbles). iMessage, the most popular messaging service in the United States, uses Apple’s protocol to send messages between multiple iPhones, with all the necessary encryption, video support, etc. When an iPhone receives a message from an Android device, it falls back to SMS and MMS, an older standard characterized by less functionality. These messages also end up in the dreaded ‘green’ bubble instead of the blue one found by default in iOS, a sign of lower status for people who care about this sort of thing. Google has been trying to convince Apple for quite some time. to adopt the RCS protocol for cross-platform messaging. According to the tech giant, this would solve a bunch of compatibility issues. Google itself has created extensions to the RCS standard, supporting many of the features that iMessage already has, however it seems unlikely that Apple will be impressed with the campaign in question. An important part of their business model is certainly based on smooth communication, but only within the Apple ecosystem. The current situation can subtly build user loyalty to their own brand, because iMessage provides seamless communication with all other iPhone users, but not Android. However, it should be added here that in the United States, iMessage is simply number one as well. in the messaging market. In Europe, it’s more like WhatsApp. In reality, Google is not a leader anywhere because the company owns a wide range of messaging and video services. Since the advent of iMessage, he has edited thirteen which he later whittled down to six. The idea that Google is now trying to lecture Apple on interoperability and standards therefore seems a bit desperate. Google has much more to gain than Apple.