#Netflix #bad #news #users #fell..
Netflix is a streaming video giant. During confinement, we can say that the company was at its peak. On the other hand, a few months ago, Netflix lost some subscribers for the first time. Has the subscription become too expensive? In any case, a new cheaper offer available soon. Cheaper, of course, but in return there will be banner ads.
The rivalry between Disney and Netflix
Last month, Disney’s subscriber count across all of its platforms (Disney+, Hulu, and ESPN+) surpassed Netflix’s. After 5 years of effort, Disney has won its bet to dethrone Netflix, the broadcast star.
Here are the numbers:
- 221.1 million disney subscribers
- 220.7 million Netflix subscribers
Disney announces that it has overtaken Netflix in terms of subscribers, with a total of 221.1 million subscribers across all its platforms (with Disney+, Hulu and ESPN+) versus Netflix’s 220.7 million.
Disney+ has a total of 152.1 million subscribers at the end of the third quarter. pic.twitter.com/efwofYlWL2
—Dream DLP (@DreamDlp) August 10, 2022
As you can see, Disney wins with a few hundreds of thousands of subscribers. What will Netflix do in response to this? According to Variety, the new cheaper offer that Netflix will launch shortly is made precisely to circumvent Disney +.
In addition, the giant has announced a similar offer that will begin in December in the United States. It should also be noted that Netflix’s offer was initially scheduled for 2023even in 2024. However, for some reason, it sped up.
Where will the new Netflix offer be available?
Unlike Disney, which claims its new exclusive offer in the United StatesNetflix offers its new formula in different countries:
- The United Kingdom
We can say that the platform thinks big. After all, Netflix is not a multinational you are welcome. Also, it’s not just about streaming videos. The company specializes in the distribution, production and exhibition of cinematographic and television works.
#Netflix wants to bypass Disney+ by launching its ad-supported offering from November 1 in five countries, including France and the United States.
Demanding *very* high ad fees, the platform announces that it expects 500,000 subscribers by the end of the year.https://t.co/NJ5H8WsQ70
— Jules LeHenand (@JulesLeHenand) September 2, 2022
Netflix: a new formula for less than 10 euros
Taking into account inflation, and the different current economic problems, Netflix pointed to the cost. So why this new reform? As you know, one of the interests of the platform so far has been to be able to watch its programs without being bothered by ads.
Only here it is, the cost will be cheaper, but there will be advertisements. According to information obtained by Bloomberg, this new subscription would cost between 7 and 9 euros per month.
A great reduction compared to the price of the standard subscription that is 13.50 euros per month. Between 4 to 6 euros in savings compared to a few minutes of advertising. Also, ads that are not not necessarily uninteresting.
The advertising methods for this new offer.
Please note that no official communication from Netflix has been released at this time. That said, according to rumors picked up by Bloomberghere are some details:
The duration of the advertisement.
For the series, the announcements of 15 to 30 seconds would be displayed at startup and during viewing. They would do a total of 4 minutes for an hour. So in a 45 minute episode, there will only be 4 commercials.
Ad-supported Netflix subscription arrives in November #marketing https://t.co/5LdI7thEdn pic.twitter.com/5xdTQom65X
— Frederic Hinix (@FredericHinix) September 3, 2022
Remember that for American channels, it is 18 to 23 minutes ads per hour. This allows you to put things in perspective! It’s more to prevent you from taking a bathroom break. For feature films, ads will only appear at the beginning of the video.
The frequency for the same ad.
The most annoying thing about the ads is that the same ad appears multiple times. Surely you have already experienced this. Well, rest assured that with Netflix you will have time toforget an ad before seeing her again.
Here are the data:
- For series, one ad per hour.
- For movies, three identical ads per day.
Offers for advertisers
For advertising buyers, Netflix and its partner Microsoft offer the application of the cost per thousand visits (CPM). The starting price would be $65 per CPM. However, this is still an insignificant value.
This price varies depending on the orientation. viewers Advertisers can request the 10 most watched series of the month or choose specific genres (comedy, drama, etc.). Country selection is also planned.
Rather, age, gender, viewing habits, or time of day would not be used as targeting criteria. At least no additional costs will be deducted for this.
To reassure advertisers, Netflix claims it can welcome 500,000 new subscribers at the end of 2022.