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“You cannot be considered in the press as a whistleblower when you are a stalker.” Magali Berdah did not beat around the bush, on Wednesday, September 14, during a press conference broadcast by numerous media, including the parisian. Without ever naming him, the reality TV influencer agent took aim at Booba. He filed a complaint against the rapper and X in May for cyberbullying. An investigation is ongoing. The self-proclaimed “Duke of Boulogne” has been launched for several months to denounce scams in the midst of influencers. Facts that are also being investigated. Franceinfo traces the thread of the remote conflict between the two personalities.
Act 1: influencer Marc Blata accuses Booba of wearing a fake watch
The controversy began in December 2021 when former reality TV candidate Marc Blata took aim at Booba. Based in Dubai since 2019, he launched the rumor that the French rapper would have worn during a shoot a fake watch from luxury watchmaker Richard Mille. The fuse is lit. Stung, Booba replies, pointing to the influencer and his trading and cryptocurrency business. It is partly thanks to these activities that Marc Blata and his wife Nadé, also an influencer, ensure a comfortable lifestyle under the palm trees of Dubai.
On his Twitter account, the rapper challenges other influencers like Dylan Thiry or Maeva Ghennam, who have made money through partnerships with drop-shipping sites. This system consists of selling more expensive products, often of poor quality, bought on sites like Alibaba or AliExpress.
Act 2: Magali Berdah files a complaint against the rapper for harassment
One thing leads to another, Booba (Elie Yaffa in his real name) goes back to one of the “potatoes” of this small virtual world: Magali Berdah. At the head of Shauna Events, a company created in 2016, the agent mediates between brands and muses of reality shows, for a percentage of their bargains. The 40-year-old claims to be the victim of a clique of the rapper and his fans on social networks. When he pushes through the door of a police station to file a complaint on May 25, the “Touche pas à mon poste” columnist mentions one of Booba’s tweets that she set the gunpowder on fire a few days earlier, according to her.
In this complaint, which the “Complément d’Enquête” magazine was able to consult, the businesswoman claims to have received “several hundred messages and death threats”some of which “anti-Semitic character”. Internet users come to talk about “stoning” Y “beheading like Samuel Paty”, this teacher killed by a terrorist in October 2020 in Conflans-Sainte-Honorine (Yvelines). Your number and address are leaked online. The parquet opens immediately. an investigation for “death threat, harassment by means of electronic communication, public insult by reason of origin and sex”, entrusted to the national center for the fight against online hate.
Act 3: the “Duke of Boulogne” launches the hashtag #influvoleurs
reinforced by his million subscribers on social networks, the rapper improvises as a whistleblower of the scams in vogue in the universe of Instagram influencers and consorts. On June 27, he released the hashtag “#influvoleurs” and opens a mailbox of the same name. He thus collects dozens of testimonies. According to these messages, which “Complément d’Enquête” was also able to consult, these shoppers claim, with supporting invoices, to have ordered items with promo codes from influencers working for Shauna Events and have never received a package or seen their money again, despite multiple follow-up emails. However, if the product was delivered to them, it was a fake produced in Asia.
Aided by his attorneys, Booba filed two complaints, in late July, for “deceptive business practices” and “organized gang fraud.” One points to Shauna Events and the other marc oceane Singainy Tevanin aka Marc Blatafor your trading and cryptocurrency activities (NFT – non-fungible tokens). According to these complaints consulted by “Complément d’Enquête”, “It seems like a complex and organized scam system, centralized by the company Shauna Events”a “system fueled by the passivity of social networks and particularly Instagram and Snapchat, used by influencers to promote scams”.
Act 4: justice orders to delete the rapper’s Instagram account
With her lawyers, Magali Berdah achieved the temporary closure of Booba’s Instagram account (@OKLM), as well as her Twitter account (@booba). The rapper quickly opens a new Instagram account (@elieyaffaofficiel) and appeals to the chamber judge to request the annulment of the court decision. The Marseille criminal court is due to give its deliberation in this case on October 3.
“My client is in no way responsible for these facts and actions. And Mrs. Berdah, who sometimes takes some liberties with rigor, has never dared to claim otherwise and no one has ever attributed the slightest anti-Semitic statement to Booba.”The artist’s lawyer, Patrick Klugman, reacts in a press release.
Act 5: An investigation is opened into the practices of Shauna Events
The Grasse prosecutor’s office (Alpes-Maritimes) opens an investigation on September 6 after the complaint filed by Booba for “deceptive marketing practices”. The investigations, entrusted to the Antibes police station, where the Shauna Events company is registered, do not refer to the acts of “organized gang scam” denounced by the rapper. “We are delighted to see that the items reported will lead to an investigation”then confesses one of Booba’s lawyers, Ivan Terel. The rapper’s other complaint, addressed to Marc Blata, is sent to the Pontoise prosecutor’s office, which has territorial jurisdiction.
Act 6: “I will not shut up”, launches Magali Berdah at a press conference
Two days after the broadcast on France 2 of the magazine “Complément d’Enquête” in the “scams” and the business influencers, Magali Berdah gives a press conference in Paris about the harassment she accuses Booba of. “What is happening is very serious, it is happening in everyone’s eyes,” he says, without naming the rapper. “I cannot accept that (…) the fight to protect our children, our families, from the excesses of the Internet (…) is entrusted to a person who up to this point raises hatred on the networks”he adds, with tears in his eyes. “Each one will assume their responsibilities. As far as I am concerned, I stand up and I will not be silent”insists the head of the company Shauna Events.
Present at his side, his lawyer Antonin Gravelin-Rodríguez lists the “over 100,000 posts” that he would have targeted his client or his relatives, some of whom were anti-Semitic in nature. The council refers to the ten complaints or additional complaints filed between May and August, which, according to him, will be completed soon, for acts of “harassment.” also mention “five complaints” for other crimes, including attempted extortion or assault on his client’s daughter. A press conference that Booba did not miss a single crumb and that the rapper made fun of on social networks.